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NEW YORK , Dec. 6, 2024 /PRNewswire/ -- Report on how AI is driving market transformation - The global custom apparel market size is estimated to grow by USD 2.17 billon from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 8.04% during the forecast period. Rise in internet penetration and smartphone adoption is driving market growth, with a trend towards rise of diy culture and maker movement. However, availability of counterfeit products poses a challenge. Key market players include 4imprint Group plc, Adidas AG, Allied Shirts, Amazon.com Inc., CafePress Inc., Carhartt Inc., Cimpress Plc, CustomInk LLC, Designhill Inc., DOWNTOWN CUSTOM PRINTWEAR, Jakprints, Lynka Sp. Z.o.o., Nike Inc., Printful Inc., Redbubble Ltd., Society6 LLC, Spreadshirt Inc., TeeTalkies, THREADBIRD, UberPrints Inc., Vantage Custom Classics Inc., and Zazzle Inc.. AI-Powered Market Evolution Insights. Our comprehensive market report ready with the latest trends, growth opportunities, and strategic analysis- View Free Sample Report PDF Key Market Trends Fueling Growth The custom apparel market experiences growth due to fundamental requirements like clothing and shifting lifestyles. Active lifestyles fuel the expansion of sportswear and activewear segments in women's apparel. Fashion consciousness and emerging trends boost the popularity of fast-fashion clothing. Brands like H&M and Gap, known for their jerseys and emblems, employ advertising strategies using hoardings, television, and digital platforms. Sensitive topics, marketing strategies, hospitality, logistics, construction, medical, and denim sectors also contribute to the market's expansion. Customized apparel, including embroidery, screen printing, sublimation, heat transfer, reflective finishes, graphic t-shirts, and personalized designs, cater to various industries and consumer preferences. Digital printing technology, using cotton, silks, polyester, and inkjet technology, further enhances the market's versatility. Insights on how AI is driving innovation, efficiency, and market growth- Request Sample! Market Challenges The custom apparel market faces a significant challenge from counterfeit products, particularly in APAC. Counterfeit apparel, produced through techniques like embroidery, screen printing, and digital printing, undermines market competition. Prices for counterfeit items are significantly lower than genuine branded apparel, leading to market share erosion. Developing countries, such as China , contribute significantly to this issue. Distinguishing original from counterfeit products can be challenging due to the duplication of unique features, logos, and designs. Other factors impacting the market include product quality, import duties, ethical concerns, and fashion trends. Custom apparel offerings include a range of items for women, men, and children, made from various fabrics like cotton, silks, and polyester. Sustainable production and eco-friendly fabrics are also gaining popularity. Insights into how AI is reshaping industries and driving growth- Download a Sample Report Segment Overview This custom apparel market report extensively covers market segmentation by 1.1 Women 1.2 Men 1.3 Children 2.1 Offline 2.2 Online 3.1 APAC 3.2 North America 3.3 Europe 3.4 Middle East and Africa 3.5 South America 1.1 Women- Market segmentation in the custom apparel industry is primarily based on end-users, encompassing various demographics and application areas. This segment includes Women, Men, and Children, each with distinct fashion trends and preferences. Lyocell, a sustainable fabric, gains popularity among eco-conscious consumers, particularly in the Women's segment. Men seek Coats, Suits, and Pants, while Children's apparel features Skirts, Shirts, and personalized T-shirts with slogans or emblems. Fashion trends intertwine with social issues, giving rise to customized apparel for causes, such as sports teams' Jerseys. Advertising strategies employ Hoardings, Television, and sensitive topics to boost brand awareness. Upscale Clothes cater to the hospitality industry, while Logistics and Construction sectors rely on Denim and branded workwear. Online and offline retail channels serve as branding tools for customized apparel, fostering bespoke clothing market growth in the retail fashion sector. Download complimentary Sample Report to gain insights into AI's impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 - 2022) Research Analysis The custom apparel market encompasses various decorative techniques such as embroidery, screen printing, sublimation, heat transfer, and reflective finish. These methods allow for the creation of unique features on graphic t-shirts, customized clothing, and personalized designs, including logos and slogans. Digital printing technology, utilizing inkjet technology, has revolutionized the industry, enabling faster production and more intricate designs. Fashion trends continue to evolve, with personalized clothes, including coats, skirts, pants, shirts, and suits, gaining popularity for their ability to express individuality and support social issues or sports teams. Advertising strategies employing hoardings and television further boost the market's growth, making custom apparel an essential component in both personal and commercial spheres. Market Research Overview The Custom Apparel Market is a significant segment in the global fashion industry, characterized by the production of unique and personalized clothing items for individual consumers. This market caters to various customer preferences and demands, offering a wide range of styles, materials, and designs. The printing technology used in custom apparel production plays a crucial role in its growth, with advancements in digital and screen printing techniques enabling the creation of intricate and detailed designs. Sustainability is also a key trend in the custom apparel market, with an increasing focus on eco-friendly materials and production processes. The market is further driven by the rise of online platforms and social media, which facilitate easy access to custom apparel and enable customers to showcase their unique styles. Overall, the custom apparel market is a dynamic and innovative industry that continues to evolve in response to changing consumer preferences and technological advancements. Table of Contents: 1 Executive Summary 2 Market Landscape 3 Market Sizing 4 Historic Market Size 5 Five Forces Analysis 6 Market Segmentation End-user Women Men Children Distribution Channel Offline Online Geography APAC North America Europe Middle East And Africa South America 7 Customer Landscape 8 Geographic Landscape 9 Drivers, Challenges, and Trends 10 Company Landscape 11 Company Analysis 12 Appendix About Technavio Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. Contacts Technavio Research Jesse Maida Media & Marketing Executive US: +1 844 364 1100 UK: +44 203 893 3200 Email: [email protected] Website: www.technavio.com/ SOURCE TechnavioYet another stowaway managed to board a major airline’s plane – renewing serious questions and concerns about airport safety during the busiest travel season of the year. This time, a stowaway tried to hitch a ride on Delta Air Lines Flight 487 at Seattle-Tacoma International Airport on Christmas Eve. The unticketed passenger was discovered while the plane was still taxiing out for takeoff to Honolulu, Delta Air Lines told CNN. The Transportation Security Administration and the Port of Seattle confirmed the incident to CNN. The incident came less than a month after another stowaway boarded a Delta airplane Thanksgiving week. That unticketed passenger made it all the way from New York’s John F. Kennedy International Airport to Paris before she was eventually arrested . Delta Air Lines planes are seen parked at Seattle-Tacoma International Airport on June 19, 2024, in Seattle, Washington. And on Christmas Eve, a body was found in a wheel well of a United Airlines plane shortly after it traveled from Chicago’s O’Hare International Airport and landed in Maui. Hiding in a plane’s wheel well is the most common method used by stowaways , the Federal Aviation Administration said. Stowaways often get crushed when the landing gear retracts, and oxygen levels plummet as a plane reaches higher altitudes. In the Seattle incident, the stowaway went through a TSA security checkpoint the evening before the flight but wasn’t holding a boarding pass, an airport spokesperson told CNN. The next day, the person “gained access to the loading bridge without a scanned ticket at the gate,” airport media relations manager Perry Cooper said. Once the person was discovered, the Airbus A321neo returned to the gate to remove the unticketed passenger, Delta said. Port of Seattle police officers were dispatched to gate B1 at the airport around 1:05 p.m. for “a report of a suspicious circumstance” on the Delta flight. The person “ran out” of the aircraft before officers arrived, Cooper told CNN Friday. “The aircraft returned to the terminal and the subject departed the aircraft,” the Port of Seattle said. “With the help of video surveillance, POSPD were able to locate the subject in a terminal restroom. The subject was arrested for criminal trespass.” The unticketed passenger didn’t have any prohibited items, the TSA told CNN. “The aircraft was swept by K9 as well as all areas in the terminal accessed by the subject,” the Port of Seattle said. “The aircraft was deplaned and all passengers were escorted by TSA to return to the security checkpoint for rescreening.” CNN has reached out to the Port of Seattle for additional comment. Delta said the flight was delayed by two hours and 15 minutes. After the rescreening, it continued to Honolulu at 3 p.m. “As there are no matters more important than safety and security, Delta people followed procedures to have an unticketed passenger removed from the flight and then apprehended,” the Atlanta-based airline said in a statement. “We apologize to our customers for the delay in their travels and thank them for their patience and cooperation.” TSA said it “takes any incidents that occur at any of our checkpoints nationwide seriously. TSA will independently review the circumstances of this incident at our travel document checker station at Seattle/Tacoma International.” How the person got through airport security is a question many want answered. There are a number of factors at play, according to former commercial airline pilot and aviation analyst, John Nance. “There are multiple causes that come into this, and they probably involve not only a bit of lackadaisical inattention,” Nance told CNN affiliate KING . “It may be training, it may be compliance, but it’s probably all of that.” It’s “embarrassing” for this situation to happen twice to the same airline and TSA, according to former Department of Homeland Security official Keith Jeffries, who was federal security director when he left the DHS in 2022. In his 20 years working with DHS and the TSA, Jeffries said he’s seen these situations multiple times. “It has happened before. It will happen again until they continue to strengthen that vulnerability,” Jeffries said. “The fact that it happened to the same airline, of course, couldn’t be more embarrassing, especially back-to-back, and during the holiday season, when there’s an extra alertness associated with the large holiday season,” Jeffries added. During the holidays, Jeffries explained, there’s typically more staffing at the airports being “extra vigilant.” TSA, airlines and airports have even more people present to ensure things like this don’t fall through the cracks, making these cases “even more concerning,” he said. If there is a “silver lining,” Jeffries said, it’s that Delta did catch the stowaway during the taxi, and they didn’t make it to Hawaii. The stowaway also didn’t have prohibited items when scanned through TSA, which is another plus, he said. “Everybody’s going to have to work together; TSA and the airlines on how they can strengthen both of those vulnerabilities, and in some cases, even work with the airport,” he said. Congress will likely scrutinize these incidents, Nance added. “But there will be no one paying more attention than the airlines themselves,” he said. ___ CNN’s Holly Yan, Pete Muntean, Amanda Musa and Nicole Chavez contributed to this report. Elise Mertens, of Belgium, serves against Naomi Osaka, of Japan, at the BNP Paribas Open tennis tournament, on March 11, 2024, in Indian Wells, Calif. (AP Photo/Mark J. Terrill) Fans interfere with a foul ball caught by Los Angeles Dodgers right fielder Mookie Betts during the first inning in Game 4 of the baseball World Series against the New York Yankees, on Oct. 29, 2024, in New York. 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(AP Photo/Rebecca Blackwell) People gather at the Republique plaza in Paris after the second round of the legislative election, on July 7, 2024. (AP Photo/Louise Delmotte) Students beat a policeman with sticks during a protest over a controversial quota system for government job applicants in Dhaka, Bangladesh, on July 18, 2024. (AP Photo/Anik Rahman) In this photo taken with a long exposure, Israeli shelling hits an area in southern Lebanon, as seen from northern Israel, on Sept. 30, 2024. (AP Photo/Leo Correa) Orthodox nuns wait to take part in a procession marking 250 years since the remains of Saint Dimitrie Bassarabov, patron saint of the Romanian capital, were brought to Romania, in Bucharest, on July 12, 2024. (AP Photo/Vadim Ghirda) Members of the Al-Rabaya family break their fast during the Muslim holy month of Ramadan outside their home, which was destroyed by an Israeli airstrike, in Rafah, Gaza Strip, on March 18, 2024. (AP Photo/Fatima Shbair) An animal runs through grass while fleeing flames as the Park Fire tears through the Cohasset community in Butte County, Calif., on July 25, 2024. (AP Photo/Noah Berger) A gaucho, or South American cowboy, bathes a horse during the Criolla Week rodeo festival, in Montevideo, Uruguay, on March 26, 2024. (AP Photo/Matilde Campodonico) A cat searches for food in a house burnt by rockets fired by Hezbollah in the town of Kiryat Shmona, northern Israel, near the border with Lebanon, on Feb. 29, 2024. (AP Photo/Ariel Schalit) A man transports an electronic voting machine on a pony as election officials walk to a polling booth in a remote mountain area on the eve of the first round of voting in the six-week long national election at Dessa village in Doda district, Jammu and Kashmir, India, April 18, 2024. (AP Photo/Channi Anand) Debris is visible through the window of a damaged home following severe storms in Lakeview, Ohio, on March 15, 2024. (AP Photo/Joshua A. Bickel) Friends and family fuss over a quinceañera in preparation for her photo session at Colon square in the Zona Colonial neighborhood of Santo Domingo, Dominican Republic, on May 15, 2024. (AP Photo/Matias Delacroix) Druze clergymen attend the funeral of some of the 12 children and teens killed in a rocket strike by the Lebanese militant group Hezbollah at a soccer field at the village of Majdal Shams, in the Israeli-annexed Golan Heights, on July 28, 2024. (AP Photo/Leo Correa) People take cover next to a public bomb shelter as a siren sounds a warning of incoming rockets fired from Lebanon, in Safed, northern Israel, on Sept. 29, 2024. (AP Photo/Ariel Schalit) Sloane Stephens of the U.S. signs autographs after defeating Daria Kasatkina of Russia in their second round match at the Australian Open tennis championships at Melbourne Park, Melbourne, Australia, on Jan. 18, 2024. 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The conservative Catholic family lives their anti-abortion beliefs through adoption, foster-parenting and raising their children to believe in the sanctity of life. They're also committed to teaching their children about political candidates they see as aligned with their beliefs. (AP Photo/Carolyn Kaster) A mural of former Argentine first lady María Eva Duarte de Perón, better known as Eva Perón, or Evita, depicting her with a saint's halo, adorns a wall inside the Peron Peron restaurant in the San Telmo neighborhood of Buenos Aires, Argentina, Friday, Feb. 9, 2024. (AP Photo/Natacha Pisarenko) In this photo taken with a long exposure, people look at the northern lights, or Aurora Borealis, in the night sky on May 10, 2024, in Estacada, Ore. (AP Photo/Jenny Kane) A girl plays a jump rope game at a school housing residents displaced by gang violence in Port-au-Prince, Haiti, on May 15, 2024. (AP Photo/Ramon Espinosa) People fish next to drainage that flows into the Paraguay River in Asuncion, Paraguay, on Jan. 28, 2024. (AP Photo/Jorge Saenz) A mother coaxes her daughter into trying a spoonful of rice at a school turned into a makeshift shelter for people displaced by gang violence, in Port-au-Prince, Haiti, on May 8, 2024. (AP Photo/Ramon Espinosa) A man sits inside a concrete pipe meant for municipal use after his shelter was swept away by the flooding Bagmati River in Kathmandu, Nepal, on Oct. 1, 2024. (AP Photo/Niranjan Shrestha) People gather in front of destroyed buildings hit by an Israeli airstrike in central Beirut, Lebanon, on Oct. 10, 2024. (AP Photo/Bilal Hussein) A cosplayer dressed as Deadpool attends a Comic-Con convention in Panama City on Sept. 1, 2024. (AP Photo/Matias Delacroix) Athletes compete during the men's 10km marathon swimming competition at the 2024 Summer Olympics in Paris, France, on Aug. 9, 2024. (AP Photo/Vadim Ghirda) A cleric holds up his son as he celebrates Iran's missile strike against Israel during an anti-Israeli protest at Felestin (Palestine) Square in Tehran, Iran, on Oct. 1, 2024. (AP Photo/Vahid Salemi) Kenya Wildlife Service rangers and capture team pull a sedated black rhino from the water in Nairobi National Park, Kenya, on Jan. 16, 2024, as part of a rhino relocation project to move 21 of the critically endangered beasts hundreds of miles to a new home. (AP Photo/Brian Inganga) A pod of Beluga whales swim through the Churchill River near Churchill, Manitoba, Canada, on Aug. 4, 2024. (AP Photo/Joshua A. Bickel) A person carrying a handgun and a sign depicting Republican presidential candidate former President Donald Trump stands outside the Republican National Convention in Milwaukee on July 18, 2024. (AP Photo/Jae C. Hong) Atmaram, who goes by one name and was found living on the street a day earlier, eats breakfast at Saint Hardyal Educational and Orphans Welfare Society, a home for the aged and unwanted, on April 12, 2024, in New Delhi, India. (AP Photo/David Goldman) Buildings cover Gardi Sugdub Island, part of San Blas archipelago off Panama's Caribbean coast, on May 25, 2024. Due to rising sea levels, about 300 Guna Indigenous families are relocating to new homes, built by the government, on the mainland. (AP Photo/Matias Delacroix) People help Liudmila, 85, board a bus after their evacuation from Vovchansk, Ukraine, on May 12, 2024. Her husband was killed in their house during a Russian airstrike on the city. (AP Photo/Evgeniy Maloletka) Prisoners reach out from their cell for bread at lunchtime at the Juan de la Vega prison in Emboscada, Paraguay, on July 12, 2024. (AP Photo/Rodrigo Abd) Members of the water safety team move into the impact zone on a jet ski to rescue a surfer under a rainbow during a training day ahead of the 2024 Summer Olympics surfing competition in Teahupo'o, Tahiti, on July 23, 2024. (AP Photo/Gregory Bull) Children play with the ropes of a ship docked on a beach in Parika, Guyana, on June 9, 2024. (AP Photo/Ramon Espinosa) Lava flows from a volcanic eruption that started on the Reykjanes Peninsula in Iceland, Nov. 20, 2024. (AP Photo/Marco di Marco) Actors make final adjustments to their costumes before the start of Ramleela, a dramatic folk re-enactment of the life of Rama according to the ancient Hindu epic Ramayana, in New Delhi, India, on Oct. 5, 2024. (AP Photo/Manish Swarup) Muslim pilgrims circumambulate the Kaaba, the cubic building at the Grand Mosque, during the annual Hajj pilgrimage in Mecca, Saudi Arabia, on June 11, 2024. (AP Photo/Rafiq Maqbool) Christophe Chavilinga, 90, suffering from mpox, waits for treatment at a clinic in Munigi, eastern Congo, on Aug. 16, 2024. (AP Photo/Moses Sawasawa) Two men in Russian Cossack uniforms pose for a selfie with the Historical Museum in the background after visiting the mausoleum of the Soviet founder Vladimir Lenin, marking the 154th anniversary of his birth, in Moscow's Red Square, on April 22, 2024. (AP Photo/Alexander Zemlianichenko) A fisherman carries his catch of the day to market in Manta, Ecuador, on Sept. 24, 2024. (AP Photo/Dolores Ochoa) Ama Pipe, from Britain, center, receives the baton from teammate Lina Nielsen in a women's 4 X 400 meters relay heat during the World Athletics Indoor Championships at the Emirates Arena in Glasgow, Scotland, on March 3, 2024. (AP Photo/Bernat Armangue) Ultra-Orthodox Jews look at part of an intercepted ballistic missile that fell in the desert near the city of Arad, Israel, on April 28, 2024. (AP Photo/ Ohad Zwigenberg) Margarita Salazar, 82, wipes sweat from her forehead in her home during an extreme heat wave in Veracruz, Mexico, on June 16, 2024. (AP Photo/Felix Marquez) People drive along a road littered with fallen power lines after the passing of Hurricane Rafael in San Antonio de los Banos, Cuba, on Nov. 7, 2024. (AP Photo/Ramon Espinosa) Palestinian activist Khairi Hanoon walks with the Palestinian flag on a damaged road following an Israeli army raid in Tulkarem, West Bank, on Sept. 3, 2024. (AP Photo/Majdi Mohammed) A polar bear and a cub search for scraps in a large pile of bowhead whale bones left from the village's subsistence hunting at the end of an unused airstrip near the village of Kaktovik, Alaska, on Oct. 15, 2024. (AP Photo/Lindsey Wasson) Vero Almarche, right, hugs her neighbor Maria Munoz, who was born in the house where they are photographed and which was destroyed by flooding in Masanasa, Valencia, Spain, on Nov. 6, 2024. (AP Photo/Emilio Morenatti) First-graders attend the traditional ceremony for the first day of school in Zaporizhzhia, Ukraine, on Sept. 1, 2024. (AP Photo/Evgeniy Maloletka) Pope Francis gestures during an annual gathering of pro-family organizations at the Auditorium della Conciliazione, in Rome, on May 10, 2024. (AP Photo/Alessandra Tarantino) Passengers in the back of a taxi film themselves as they leave the Eiffel Tower, decorated with the Olympic rings ahead of the 2024 Summer Olympics, in Paris, on July 17, 2024. (AP Photo/David Goldman) Sara Chen weeps over the grave of her longtime friend, Staff Sgt. Avraham Nerya Cohen, who was killed in action on Oct. 7, 2023, as Israel marks the first anniversary of the Hamas attack on Israel, at the Mount Herzl military cemetery in Jerusalem on Oct. 7, 2024. (AP Photo/Maya Alleruzzo) Revelers lie in a pool of squashed tomatoes during the annual "Tomatina" tomato fight fiesta, in the village of Bunol near Valencia, Spain, on Aug. 28, 2024. (AP Photo/Alberto Saiz) A horse looks out the window from its stable ahead of the 156th running of the Belmont Stakes horse race at Saratoga Race Course, in Saratoga Springs, N.Y., on June 6, 2024. (AP Photo/Julia Demaree Nikhinson) Jewish ultra-Orthodox men dressed in costumes celebrate the Jewish festival of Purim in Bnei Brak, Israel, on March 24, 2024. The holiday commemorates the Jews' salvation from genocide in ancient Persia, as recounted in the Book of Esther. (AP Photo/Oded Balilty) Children shake hands before they play a chess game at The Soga Chess Club of the internally displaced persons camp in Kanyaruchinya, Democratic Republic of Congo, on July 29, 2024. (AP Photo/Moses Sawasawa) A voter fills out a ballot during general elections in Nkandla, Kwazulu Natal, South Africa, on May 29, 2024. (AP Photo/Emilio Morenatti) A supporter of Republican presidential candidate former President Donald Trump waits for the start of his campaign rally in Doral, Fla., on July 9, 2024. (AP Photo/Rebecca Blackwell) Wearing a device that measures his energy consumption, Israel Amputee Football Team player Ben Maman, left, fights for the ball with a young soccer player from a local team during a practice session in Ramat Gan, Israel, on April 11, 2024. (AP Photo/Leo Correa) Receive the latest in local entertainment news in your inbox weekly!
Chargers' Justin Herbert in Danger of Missing Week 15
MONTEVIDEO, Uruguay (AP) — The European Union reached a blockbuster free trade agreement Friday with Brazil, Argentina and the three other South American nations in the Mercosur trade alliance, capping a quarter-century of on-off negotiations even as France vowed to derail the contentious accord . Provided it is ratified, the accord would create one of the world's largest free trade zones, covering a market of 780 million people that represents nearly a quarter of global gross domestic product. The accord's proponents in Brussels say it would save businesses some $4.26 billion in duties each year, slashing red tape and removing tariffs on products like Italian wine, Argentine steak, Brazilian oranges and German Volkswagens. Its critics in France, the Netherlands and other countries with big dairy and beef industries say the pact would subject local farmers to unfair competition and cause environmental damage . From Uruguay, the host of the Mercosur summit, European Commission President Ursula von der Leyen hailed the deal as a “truly historic milestone" at a time when global protectionism is on the rise. “I know that strong winds are blowing in the opposite direction, toward isolation and fragmentation, but this agreement is our clear response,” von der Leyen said, an apparent reference to U.S. President-elect Donald Trump's vows to protect American workers and goods. Under pressure from his country's powerful and vocal farming lobby, French President Emmanuel Macron said Friday the deal remained “unacceptable” as it stands and stressed that governments have not yet seen “the final outcome” of negotiations. “The agreement has neither been signed nor ratified. This is not the end of the story,” Macron's office said, adding that France demands additional safeguards for farmers and commitments to sustainable development and health controls. For France to block the deal, it would need the support of three or more other EU member states representing at least 35% of the bloc's population. The French government, which has been rallying countries to oppose the pact, named Austria, Belgium, Italy, the Netherlands and Poland as other wary states that share French concerns about the deal. To take effect, the pact must also be endorsed by the European Parliament. In remarks aimed at her “fellow Europeans,” and perhaps in particular French skeptics, von der Leyen promised the accord would boost 60,000 businesses through lower tariffs , streamlined customs procedures and preferential access to raw materials otherwise supplied by China. “This will create huge business opportunities,” von der Leyen said. She then turned to address European farmers who fear that an influx of cheap food imports will jeopardize their livelihoods. South American countries do not have to adhere to the same standards for animal treatment and pesticide use. “We have heard you, listened to your concerns, and we are acting on them,” von der Leyen said. Outrage over environmental rules, rising costs and unregulated imports has unleashed massive farmers’ protests across the continent over the past year. Leaders on both sides of the Atlantic who long have pushed for the deal praised the announcement Friday, welcoming the results as a boon for export industries. It marks the first major trade agreement for Mercosur, which is comprised of Argentina, Brazil, Uruguay, Paraguay and, newly, Bolivia. The bloc had previously only managed to conclude free-trade deals with Egypt, Israel and Singapore. “An important obstacle to the agreement has been overcome,” said Chancellor Olaf Scholz of Germany, where the nation's vaunted car industry is poised to profit. From Spain, Prime Minister Pedro Sánchez called the agreement “an unprecedented economic bridge." At the Mercosur summit in Uruguay’s capital of Montevideo, Brazil's President Luiz Inacio Lula da Silva praised “a modern and balanced text which recognizes Mercosur’s environmental credentials." “We are securing new markets for our exports and strengthening investment flows,” he said. The Brazilian Trade and Investment Promotion Agency said it expects the pact to boost the nation's Europe-bound exports by $7 billion. Libertarian President Javier Milei of Argentina described the accord as aligning with his free market principles. Argentines are excited about selling more beef and agricultural products in the EU. The deal is the product of 25 years of painstaking negotiations , dating back to a Mercosur summit in Rio de Janeiro in 1999. Talks collapsed over differences in economic priorities , regulatory standards and agricultural policies. The rise of protectionist tendencies also repeatedly upended hopes. Momentum picked up in 2016, as former President Trump imposed harsh tariffs on Europe. At the same time, market-friendly governments came to power in South America's biggest economies, Brazil and Argentina, which had been closed for years. In June 2019, negotiators announced a deal that included provisions for tariff reductions and commitments to environmental standards. But it was never implemented. In Brazil, the region's economic powerhouse, right-wing former President Jair Bolsonaro in Brazil, presided over record levels of deforestation in the Amazon , prompting EU governments to demand tougher sustainability criteria . In Argentina, a new left-wing protectionist government opposed the deal. But things picked up as the region's politics shifted again in 2023. Brazil's President Lula rode to power on pledges to rein in illegal logging , soothing concerns that the pact could accelerate deforestation . Argentina's Milei is working to open the nation's notoriously closed and crisis-stricken economy. But if past EU trade agreements are any indication, ratification could take years. "We celebrate it, but it's still far from reality,” Milei said of the accord. In 2016, the EU and Canada signed a pact, known as the Comprehensive Economic and Trade Agreement, or CETA, but the approval process is still lumbering along. Germany’s parliament only signed off on that pact two years ago, and the French Senate rejected it in March this year . “Anyone with any memory is skeptical," said Brian Winter, a vice president of the New York-based Council of the Americas. “They have trotted out leaders and declared victory and celebrated, and yet there always seems to be a hitch.” DeBre reported from Buenos Aires, Argentina. Associated Press writers Mauricio Savarese in São Paulo, David Biller in Rio de Janeiro, Lorne cook in Brussels and Sylvie Corbet in Paris contributed to this report.
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